Singapore, 15 Apr 2015 - VivoCity is set to take shopping to “another level” with its new 15,000 sq feet retail space at Basement 1, which will house an exciting line-up of nine retailers forming a new trendy enclave of fashion, beauty and lifestyle stores.
The Basement 1 expansion project is part of VivoCity's continued effort to energise the mall to keep it relevant to shoppers. Targeting the trendy and fashionable shoppers, this new retail space features carefully curated brands that appeal to the new generation of trend setters with mid-to-high spending power. These stores include fashion and accessories retailers American Eagle Outfitters, Aéropostale, Rabeanco, Steve Madden and Thomas Sabo; beauty brands Etude House, Innisfree and Lab Series; and multi-brand lifestyle retailer Weekends.
"We are optimistic about the shoppers' responses towards the new Basement 1 retail space, which boasts a cohort of coveted brands. These popular retailers complement our current tenant mix and reinforce our leading position as a lifestyle destination mall in Singapore," said Ms. Joanna Lee, Head of Retail Management, Mapletree Commercial Property Management.
She added, "This new retail space will take advantage of a constant stream of shopper traffic due to its location at the main thoroughfare that connects HarbourFront MRT Station (at Basement 2) to the main shopping areas in the mall as well as the Sentosa Express Station (at Level 3). The addition will create a seamless shopping experience for our customers across all levels of the mall."
"VivoCity is a cosmopolitan shopping mall where we see a high influx of visitors, both locals and tourists, due to its location and positioning, and being situated just opposite the integrated resorts. We see it as an ideal place to debut Weekends to reach out to the right crowd," said Mr. Benny Low, Managing Director of Trendspot Pte Ltd, which owns Weekends.
To attract shoppers to their stores at Basement 1, the retailers will be introducing their seasonal promotions, as well as offering exclusive deals and rewards to customers. Starting 22 April 2015, VivoCity will be conducting a Facebook contest where shoppers stand to win prizes and shopping vouchers from a new tenant every week.
The following provides a short introduction to the nine retailers at VivoCity Basement 1, ordered by their opening dates:
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With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000 sq feet open plaza and a 300 metre-long waterfront Promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination designed by world-renowned architect Toyo Ito. VivoCity is a Mapletree Commercial Trust property.
About Mapletree Commercial Trust
MCT is a Singapore-focused REIT that invests on a long-term basis, directly or indirectly, in a diversified portfolio of income-producing real estate used primarily for office and/or retail purposes, whether wholly or partially, as well as real estate related assets. MCT's portfolio comprises VivoCity, Bank of America Merrill Lynch HarbourFront, PSA Building and Mapletree Anson. These four assets have a total Net Lettable Area ("NLA") of 2.1 million square feet and are valued at over S$4.0 billion in aggregate as at 31 March 2014.