VivoCity Teams Up With Team Singapore for Finale Fashion Parade Show"

Singapore's most stylish athletes take to the catwalk to showcase their personal fashion flair


17 APRIL 2014, SINGAPORE – The VivoCity Fashion Parade from 17th April to 20th April, proudly presents a fun-filled line-up of fashion runway shows that will conclude with the first-ever retail mall fashion event for Team Singapore.

To launch the series of fashion runway shows, the opening ceremony show headlined by TANGS showcased a Spring campaign theme titled I AM {NOT} A FASHION ADDICT! – a tongue-in-cheek fashion satire, bringing to life the confessions and fetishes of a fashion addict in denial. The TANGS show featured playful looks with lots of bright colours for Spring/Summer and a dash of quirkiness.

The highlight of the VivoCity Fashion Parade will be the finale runway show in collaboration with Team Singapore and TANGS on 20th April. Adopting the 28th SEA Games and 8th ASEAN Para Games theme, Celebrate the Extraordinary, the finale show will feature 12 athletes from Team Singapore who will take part as runway models styled by PlayLab by TANGS to showcase the latest looks for Spring/Summer.

For Para-sailor Jovin Tan, who represented the Republic three times in the Paralympics and had some experience with modelling in the past, this will be his first experience as a runway model on the catwalk.

"I am very excited as this would be my first experience being part of a runway show. I feel ecstatic and can't wait to see the reactions on the crowd's faces when they see me wheeling down the runway. I believe that this would be great exposure for disabled athletes like me to show the public that disability does not determine how one should lead his life and that everyone has the right to feel good and be treated normally." said Jovin.

The VivoCity Fashion Parade continues throughout this weekend featuring the latest Spring/Summer collections from Bershka and Desigual on 18th April, and G2000 on 19th April. "The Desigual 2014 Spring/Summer collection is titled For Everybody – Sexy, Fun and Love. Desigual has endless ways to express itself - one for every individual and personality. That's why this collection is called For Everybody, because we have made it our goal to attract a whole universe full of people who, despite being very diverse, have one thing in common: their love of all that is different. We always look forward to being part of the VivoCity fashion shows because of the out-of-the-box creativity that shoppers have come to expect. We applaud the idea of fun fashion expressed through the concept of a fashion parade – this was something very appealing to us being a participant in this year's show." said Desigual.

The VivoCity Fashion Parade kick starts a month-long line up of fashion-related events and shopping incentives held throughout April and May including the "Summer Prizes Shine the Brightest" lucky draw for a chance to win up to $5,000 worth of CITIGEMS diamonds, exclusive shopping privileges for American Express® Card Members and roving performances with elaborately costumed characters stretching the limits of fantastical fashion creations.

KEY ACTIVITIES AND EVENTS:

Fashion Parade Show Line-up

Shoppers with a minimum spending of $200 (maximum 3 same-day combined receipts) can redeem a pass for two to watch one of the shows. Each attending shopper will be able to redeem a goodie bag upon entry to the show.

This summer, TANGS gives you more than a few reasons to indulge in a heaping dose of retail therapy. While some may hesitate to admit to an addiction, is there really any harm in keeping your wardrobe up to date or making sure to get that good bargain before it's gone? Be it in denial, or wholeheartedly embracing the "call of the mall", this tongue-in-cheek runway show brings to life the irresistible love-hate relationship of an unapologetic fashion addict.


Date: 17 April, Thursday
Time: 7 pm
Location: VivoCity Central Court

Sun, sea, sand and style! Rio de Janeiro is the place to be in 2014, so it's no wonder that this dreamy destination is the inspiration behind the new Spring / Summer 2014 collection. Expect a catchy colour palette and chic garment combinations featuring cool 90's inspired cropped tops and youthful vibes.


Date: 18 April, Friday
Time: 4 pm
Location: VivoCity Central Court

Desigual is welcoming the new season with a collection that is based on three major aspects of life: Sex, Fun & Love. The Sexy concept offers a reinterpretation of an image which is deeply rooted in Desigual's DNA: the daisy, which on this occasion is framed in shades of black, white and grey. Love is Desigual's most romantic line - floral motifs take centre-stage. Long, draping dresses stand out, whether combined with flowers and stripes, plain with flat-lying ruffles, tie-dye or dip-dye. In Fun you'll find Desigual's most iconic Desigual Galactic prints. The lines are cleaner and more geometric with stripes, circles and checks in fuchsia and green tones with a hint of metallic.


Date: 19 April, Saturday
Time: 7pm
Location: VivoCity Central Court

G2000 is the savvy executive's choice, with sharp cuts and trendy designs that take business to a personal level. This spring, G2000 presents the hottest trends for must-have urban chic corporate pieces. Mix and match your style with statement-making digital prints, timeless minimalistic monochrome pieces, and ultra-feminine floral prints in demure watercolour.


Date: 19 April, Saturday
Time: 4pm
Location: VivoCity Central Court

As the finale runway show, Team Singapore's national athletes will take to the fashion catwalk, styled in PlayLab by TANGS, to showcase the latest looks for spring summer. Expect alternative trends from cult jeans to urban styling with a casual, weekend-ready vibe, proving that Singapore's sporting extraordinaire can also score in fashion.


Date: 20 Apr, Sunday
Time: 4pm
Location: VivoCity Central Court

Summer Prizes Shine the Brightest Lucky Draw

Shoppers with a minimum spending of $30 in one receipt can enter the lucky draw. American Express® Card Members will have double chances of winning. The prizes are sponsored by CITIGEMS and are as follows:


About VivoCity

With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300-metre long waterfront Promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centrepiece of Singapore's lifestyle hub at the HarbourFront, which also includes Sentosa and Resorts World Sentosa, Mt Faber, the Singapore Cruise Centre and St James Power Station. VivoCity is a Mapletree Commercial Trust property.

About Mapletree Commercial Trust

Mapletree Commercial Trust (MCT) is a Singapore-focused REIT that invests on a long-term basis, directly or indirectly, in a diversified portfolio of income-producing real estate used primarily for office and/or retail purposes, whether wholly or partially, in Singapore, as well as real estate related assets.

MCT is managed by Mapletree Commercial Trust Management Ltd., a wholly-owned subsidiary of Mapletree Investments Pte Ltd. The key financial objectives of the Manager are to provide Unitholders of MCT with an attractive rate of return on their investment through regular and stable distributions and to achieve long-term growth in Distribution Per Unit and net asset value per Unit, while maintaining an appropriate capital structure for MCT.

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