|VivoCity Dresses to Impress|
6 April 2010, Singapore – In a run up to the inaugural Asia Fashion Exchange to be launched end April, VivoCity, Singapore's largest retail and lifestyle destination, will hold its very own fashion showcase on Saturday 10 April and Sunday 11 April at Central Court on Level 1, showcasing up to 350 outfits from its stable of fashion labels.
Apart from being the official venue for the My Paper Executive Look 2010 Grand Finals on 9 April, VivoCity will hold various fashion shows for their tenants such as Crocs, Converse, Everlast, Kappa, KidStyle, Marks & Spencer, River Island and TANGS. From stylish high-street apparel for men and women to child models striking their poses down the catwalk, VivoCity ensures that there's something for everyone.
Mr Chang Yeng Cheong, General Manager of VivoCity, says, "We are expecting more families to visit the mall, now that the Universal Studios Singapore has opened its doors in nearby Resorts World Sentosa, so I'm confident that the VivoCity Fashion Showcase 2010 will continue to stay relevant and exciting to the changing trends and landscape of Singapore and its shoppers."
Shoppers will have even more reason to splurge at VivoCity, as those with a minimum spend of $50 will be able to redeem exclusive tickets to the fashion shows and be at the heart of the excitement. To add to the merriment, roving performances by the VivoCity Drummer Boys will entertain shoppers with their infectious beats during the weekends.
For further information, please refer to Appendix A & B for a full list of events and promotions throughout the VivoCity Fashion Showcase 2010.
With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300metre-long waterfront Promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centre-piece of Singapore's newest lifestyle hub at the HarbourFront, which also includes Sentosa and Resorts World Sentosa, Mt Faber, the Singapore Cruise Centre and St James Power Station.
About Mapletree Investments Pte Ltd
Mapletree, the developer of VivoCity, is a leading Asia-focused real estate capital management company. It owns and manages real estate assets of about S$12 billion comprising office, logistics, business park, industrial and retail/lifestyle properties across Asia. To support its regional business, Mapletree has established an extensive network and presence in Singapore, China, Hong Kong, India, Japan, Malaysia and Vietnam.
As a leading Asian real estate capital management company, Mapletree is focused on investing in Asian markets and real estate sectors with good growth potential. Its business philosophy is to shape new ways to deliver value to its stakeholders from real estate and related investments. It aims to be a strategic real estate partner providing real estate solutions, including capital management and quality property-related services and products, to its business partners.