VivoCity Presents Fashion Firsts at Singapore Fashion Week 2007


24 September 2007, Singapore - VivoCity, Singapore's largest multi-dimensional retail and lifestyle destination, will be presenting the Singapore Fashion Week for the first time this year. Held from 12 - 15 October, this year's Singapore Fashion Week will feature a few firsts in fashion, from a fashion show with attire created entirely out of newsprint, to the first-ever fashion show by a hypermarket!

Visitors to VivoCity during the week will be able to catch a line-up of innovative and inspiring fashion from different retailers and young fashion designers. With nine fashion shows spread over three days, VivoCity will be the place to witness the newest and most exciting trends in fashion this October.

VivoCity's First Partnership with Singapore Fashion Week
Together with partner Textile and Fashion Federation (TAFF), VivoCity will present four key events of the Singapore Fashion Week calendar.

Singapore Fashion Designers Contest (SFDC)
Sat, 13 October, 8pm, Central Court

Singapore Fashion Designers Contest (SFDC) is a nationwide search for Singapore's young and talented fashion designers. Over the years, the contest has been an important platform to launch the career of up-and-coming fashion designers. Many of the finalists and winners of SFDC have either successfully established their own retail labels or are in a fashion-related business. For Singapore Fashion Week 2007, 10 finalists have been shortlisted for the finals. These finalists will present 12 outfits each based on their respective ideas and inspirations. Slated as an important event category, SFDC will be held on Saturday, 13 October 2007, 8 pm, at VivoCity's Central Court.

Asian Young Fashion Designers Contest (AYFDC)
Mon, 15 October, 8.30pm, Central Court

Since its inception 18 years ago, the Asian Young Fashion Designers Contest (AYFDC) is still THE only regional talent search that has paved the way for many young fashion designers to pursue a career in the fashion industry. Eight foreign contestants from five countries, namely China, Korea, Malaysia, Thailand and Vietnam will join the winner and 1st runner-up from the Singapore Fashion Designers Contest (SFDC) to vie for the top prize at AYFDC. AYFDC will be held at VivoCity Central Court Level 1 on Monday 15 October 2007. Each finalist will showcase 12 outfits based on the Changing Patterns concept. VivoCity will sponsor the three cash prizes worth a total of $14,000 for the three winners.

Fresh! - The Graduate Showcase
Sat, 13 October, 3pm, Central Court

Fresh! - The Graduate Showcase brings together the four major design schools in Singapore - Raffles Design Institute, Temasek Polytechnic, LASALLE College of the Arts and the Nanyang Academy of Fine Arts in an exhaustive fashion effort that showcases the best fashion graduates of the year with prizes awarded for The Best Womenswear Collection, The Best Menswear Collection and The Best Mixed Collection. This event is presented by Topshop & Topman.

Fashion Shares - A T-Shirt Exhibition to Raise HIV / Aids Awareness
12 - 28 October 2007, South Avenue, Level 1

Fashion Shares is a tee-shirt exhibition to raise the awareness of and to dispel the stigma and discrimination against HIV/AIDS. This is a joint effort between the Textile and Fashion Federation (TaFf) and the Health Promotion Board (HPB). Fashion Shares aims to break down the mental barrier of fallacies and confusion by initiating greater public involvement and getting people to talk about HIV/AIDS and sex among themselves, and in doing so, evoke a sense of awareness and understanding towards HIV/AIDS. Over 50 celebrities, personalities and designers were invited to design tee-shirts for the Fashion Shares exhibition. They include the likes of international fashion designer Atsuro Tayama, renowned fashion writer Colin McDowell, as well as Mediacorp artistes such as Adrian Pang and Ivy Lee, local designers etc. These pieces of wearable art will be unveiled at the launch party on 13 October 2007 at VivoCity.

Singapore-born, now Paris-based international fashion designer Andrew Gn has also lent his hand in this project by designing a tee-shirt illustrating the importance of hope in fighting against HIV/AIDS. His tee-shirts will retail at $39 exclusively at TANGS Orchard, TANGS VivoCity and the Fashion Shares exhibition at VivoCity Atrium from 12 October 2007 to 21 October 2007.

Other Fashion Firsts at VivoCity this Singapore Fashion Week

Recycled Fashion - Newspaper Fashion Premieres at VivoCity
Sun, 14 October, 7pm, Central Court

This Singapore Fashion Week, VivoCity is where the best and the brightest of local talent will show off their most fashion forward ideas. Come see what students can do with newspapers, and witness their creativity inspired by nature and popular culture first hand on Sunday, 14 October at 7pm in a fashion show specially brought to you by Raffles Design Institute and VivoCity. The designer of the best outfit will walk away with S$2,000 worth of VivoCity shopping vouchers.

First Fashion Show by a Hypermarket
Sat, 13 October, 1pm, Central Court

VivoCity's First Fashion Week also brings with it an entirely new fashion player - VivoMart. The first ever fashion show by a hypermarket, VivoCity pushes the boundary by hosting this fashion show where VivoMart will present their latest collection available only at VivoMart, VivoCity. Other tenants like Joop get into the act too, with fashion shows highlighting their latest collections.

Fashion Display Showcase
5 - 28 October, West Boulevard and Lobby L at Level One.

A Fashion Display Showcase will also be held from 5 - 28 October, where original and fashion forward pieces from fashion tenants in VivoCity will be put on display. The Fashion Display Showcase will be held at the West Boulevard (the walkway between Mango and Ted Baker) and Lobby L at Level One.

Best Fashion Offers
Of course, being the month of fashion flair, there will be numerous fashion-based offers, sales and discounts available for all VivoCity shoppers from 5 - 28 October, as well as a lucky draw, where every S$50 spent will give shoppers a chance to win a total of $10,000 worth of Jewellery from Tianpo Jewellery. For Fashionistas everywhere, mark down October in your fashion calendars, as VivoCity will definitely be the place to get fashionably innovative.

About Mapletree Investments Pte LtdAbout VivoCity
With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300m harbour front promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centre-piece of Singapore's newest lifestyle hub at the HarbourFront Precinct, which also includes Sentosa, Mt Faber, the Singapore Cruise Centre and the St James Power Station.

Mapletree, the developer of VivoCity, is a leading real estate company with an asset base of approximately S$3 billion, comprising office, retail/lifestyle, logistics/industrial, and high-tech industrial properties. It is committed to shaping new ways to deliver value to its stakeholders from multiple real estate investments and services. With its significant expertise, diverse skill sets and intimate knowledge of the property industry in Singapore and Asia, Mapletree is well-positioned to be an ideal strategic real estate partner in providing innovative real estate solutions and real estate related investment products.

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