Singapore's newest and largest retail and lifestyle destination on track for 30 million annual visitors target
9 November 2006, Singapore - Singapore's largest multi-experiential retail and lifestyle destination - VivoCity - is on track to hit its annual target of 30 million visitors, including 30% foreign visitors. In about a month since the soft launch of VivoCity, 4.2 million visitors have streamed through its doors. The Grand Opening of VivoCity will take place on 1 December 2006.
VivoCity offers a vibrant and diverse mix of retail, food and beverage and entertainment outlets, filling up 1.04 million square feet of net lettable floor space. The extensive retail areas that make up VivoCity are complemented by large, interesting recreational, entertainment and event spaces to provide a stimulating mix of activities that will define VivoCity as Singapore's ultimate lifestyle destination.
More than two years in the making, VivoCity cost S$417 million in project development. To date, it is 95% leased, with the remaining space under advanced negotiations. Of this figure, more than 75% of the NLA is currently open for business - including anchor tenants Dairy Farm, Golden Village and Tangs - with more tenants opening daily in the lead up to the Grand Opening on 1 December 2006.
"As one of Singapore's highly anticipated new destinations, we're delighted with the response to VivoCity," says Wendy Low, Centre General Manager of VivoCity. "The foot traffic, sales and general reaction to VivoCity have exceeded our own expectations. We have attracted an average of 180,000 per day on weekends and 120,000 per day on week days, which puts us well on track to reach our overall targets."
The largest of its kind in Singapore, VivoCity is a one-stop retail, entertainment and lifestyle destination that will constantly surprise and stimulate visitors with its vibrant mix of unique, ever-evolving, refreshing new-to-market retail and entertainment brands and concepts. Derived from the word "vivacity", this iconic destination's name itself evokes a lifestyle experience that is modern, stimulating and accessible to everyone, a place bubbling with energy and flowing with vitality.
Its wide open spaces, ideal for waterfront relaxation and entertainment, and an ever-changing year-round calendar of festivals and events will draw repeat visitations from both local residents and foreign visitors.
Work, Live and Play at HarbourFront!
VivoCity is the centerpiece of the entire HarbourFront Precinct, an area that spans 24 hectares and encompasses offices at the HarbourFront Office Park, retail and cruise amenities at the HarbourFront Centre, as well as a mega multi-entertainment hub at St James Power Station. With all these components, including premium residential developments like The Caribbean at Keppel Bay and the Sentosa Cove developments, all situated within a single location, the HarbourFront Precinct will epitomize the true Work, Live and Play concept of the modern urban lifestyle.
VivoCity's proximity to some of Singapore's top tourist attractions like Sentosa, Mt Faber and cable cars, as well as the upcoming integrated resort with casino, will enable it to tap on the high levels of visitor arrivals to these attractions. Just five minutes drive from the Central Business District, it is accessible to all and can be reached by road, rail, bus, monorail, ships, and even cable cars.
Familiar Names and New Brands
One of the unique features of VivoCity is the interesting mix of retailers within the lifestyle destination. First among them are the key anchor tenants who are committed to introducing fresh new concepts to Singapore.
Multiplex giant Golden Village (GV) has opened not just the largest multiplex in Singapore with 15 screens and 2,172 seats, but has also introduced new features and concepts to Singapore for the first time. Among these are GVmax, a 602-seat cinema hall, which houses one of the widest cinema screens in Asia at 22.4 metres; a Business Class cinema, Cinema Europa, which features more sophisticated seats and will screen specialized art house and film festival programmes throughout the year; as well as a cluster of Gold Class Cinemas. In an exclusive arrangement, GV will also hold all its movie previews and premieres at GV VivoCity, thus further increasing its 'glamour' quotient, making it the multiplex to visit for avid movie-goers.
Award winning department store Tangs is also a part of this exciting new destination as they open their second store. Tangs VivoCity is a fashion-focused and boutique-styled department store, encompassing 86,000 square feet and spread over two floors. Created to enhance the joys of modern living, Tangs VivoCity will house the latest in international and local fashion, boasting labels such as Tangs + Co, Wardrobe Women and Men, Playlab, Dressing Room and Island Shop. The beauty conscious will also find themselves spoilt for choice here, with the Tangs Beauty Hall. Regardless of whether your needs involve fashion, beauty or homewares, Tangs VivoCity has endeavoured to provide for all.
Leading retail group, Dairy Farm Singapore operates an innovative 3-in-1 destination shopping concept. Featuring a range of the best in fresh, organic, wellness, health, beauty and grocery product services, the 115,000 square foot VivoMart offers three complementary retail experiences presented by three market-leading retail banners. VivoMart features the biggest Giant Hypermarket in Singapore, a new concept called naturally marketplace by cold storage and a Guardian Health & Beauty Store.
The remaining retail space is taken up by a variety of brands, many of which are well known names, such as Aldo, Bossini, Brooks Brothers, Carl's Junior, Charles & Keith, Lee Hwa Jewellery, M)phosis, Zara ,Mango, Nike by BIRD and Thirtysevendegrees.
Twenty percent of the retailers, however, will be hitting Singapore's shores for the first time, adding to the unique mix of retailers that VivoCity offers to its patrons. Among them are the Adidas Original Store, GAP, Ted Baker, Pull and Bear and the Spanish retail enclave, Spain2Dream. Spain2Dream consists of several Spanish retailers including fashion label, Desigual and the Barcelona FC store.
Space to Breathe
Apart from attracting a host of first-to-market local and international brands, it will also attract a multitude of visitors through its year-round calendar of events and activities. This includes cultural or music performances in an outdoor amphitheatre, themed festivals, international bazaars, fashion shows and many other stimulating programs.
VivoCity's many open spaces offer the opportunity for relaxation and enjoyment, regardless of whether it is along the 300-metre harbour front promenade, on the sky roof among play pools the size of four Olympic swimming pools or the second-storey open-air courtyard with its engaging and interactive water features. Created as an interactive space for children, the play court on level two includes a mist garden, as well as several incarnations of the Vivo Punch character, each three metres tall and five metres wide. Each one is equipped with a motion sensor that allows it to either speak or blow soap bubbles, allowing these 'playful' characters to interact with children.
The presence of these outdoor spaces, cleverly interspersed among the many retail and lifestyle stores and restaurants, make VivoCity a truly multi-experiential encounter of retail, leisure and entertainment.
Just as the name is a departure from the norm, so too is the architecture. Designed by internationally acclaimed Japanese architect, Toyo Ito, VivoCity's iconic architecture sets it apart from the traditional box format of many existing and upcoming retail developments in the region. Mr Ito, who was behind the critically-acclaimed Sendai Mediatheque in Japan, is renowned for his signature-style, which focuses on the utilization of nature, climate and open spaces. VivoCity is his first major project in Asia, outside of Japan.
Mr Ito based his design for VivoCity on a "Surfing" theme. It was inspired by the harbour front location of the development, which evokes images of waves on the sea. Wanting to create a fluid shopping enjoyment where one space leads intuitively into another, Mr Ito built a structure that does not separate the space by floor, but is connected as one continuous experience.
Art in the City
VivoCity has also unveiled a collection of international artworks specially commissioned by Mapletree, its developer, for VivoCity, as part of the Singapore Biennale 2006. Commissioned at a cost of more than S$1.5 Million, the collection comprises 13 extraordinary outdoor art pieces by six international artists and will be the only ones from the Biennale to be permanently installed.
Curated by Fumio Nanjo, Artistic Director of Singapore Biennale 2006, the exhibition is designed to surprise, excite and delight visitors, complementing the multi-dimensional nature of VivoCity. "The six multi-national artists were selected as their art pieces complement VivoCity's bold, fluid and iconic architecture. In addition, the art pieces infuse and embody the elements of fun, surprise and vitality, which epitomise VivoCity's personality," says Mr Nanjo.
These larger than life art pieces adorn various outdoor spaces such as the courtyard, the roof-top plaza, and the 300-metre boardwalk. With the intent to grow and evolve this art collection over time, VivoCity will also install the winning design of the VivoCity International Student Design Contest, which it co-organised with DesignSingapore Council.
VivoCity is accessible through all modes of transport. VivoCity is connected to the HarbourFront MRT station and the North-East Line. By 2010, the Circle Line will be fully complete, linking all radial lines leading to the city.
The presence of HarbourFront Bus Interchange makes travelling by bus simplicity itself, with the numerous services that travel to and from the destination, including service numbers 10, 30, 30e, 57, 65, 80, 97, 97e, 100, 131, 143, 145, 166, 409.
The Sentosa express will also ease travelling conditions as it provides an easy, comfortable and convenient way to get to and from Singapore's Island Resort. Created to replace the old monorail system that had been in place since 1982, the Sentosa Express is intended to meet the more sophisticated needs of the 21st century visitor. It will be operational by early 2007, and will allow for more efficient methods to bring visitors on and around the island. For those arriving by private car, VivoCity has more than 2,100 parking spaces.
With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300m harbour front promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centre-piece of Singapore's newest lifestyle hub at the HarbourFront Precinct, which also includes Sentosa, Mt Faber, the Singapore Cruise Centre and the St James Power Station.
About Mapletree Investments Pte Ltd
Mapletree, the developer of VivoCity, is a leading real estate company with an asset base of approximately S$3 billion, comprising office, retail/lifestyle, logistics/industrial, and high-tech industrial properties. It is committed to shaping new ways to deliver value to its stakeholders from multiple real estate investments and services. With its significant expertise, diverse skill sets and intimate knowledge of the property industry in Singapore and Asia, Mapletree is well-positioned to be an ideal strategic real estate partner in providing innovative real estate solutions and real estate related investment products.